Students

Did you know that almost 50% of all business graduates begin their career in sales? The Bureau of Labor Statistics estimates indicate that Georgia will have more than 21,000 sales jobs each year and the US will have over 100,000 jobs.

Sales Education and Training

Many job opportunities exist in professional sales for graduates who enjoy the independence and economic rewards that a sales career provides. A major in professional selling focuses on business-to-business selling, helping students learn how to design and deliver effective sales presentations, analyze and manage individual accounts and markets, develop sales plans, and manage the sales force.

Professional Sales Framework

  • Consultative relationship-based sales
  • Corporate partner classroom visits
  • Sales role-play
  • Live sales calls
    • Prospecting
    • Develop sales letters
    • Set appointments
    • Engage in follow up activities

KSU SalesCup

Our sales students accumulate points throughout the academic calendar to earn a monetary, named award per semester at our $ellabration Awards. A portion of our corporate partners’ investment is applied toward this award.

Required Courses

View Course Descriptions

Major Field Requirement - 18 Credit Hours

  • MKTG 3410 - Professional Selling
  • MKTG 4430 - Market Analysis
  • MKTG 4450 - Sales Management
  • MKTG 4750 - Advanced Selling
  • MKTG 4820 - International Marketing
  • MKTG 4850 - B2B Marketing

Major Field Electives - 6 Credit Hours

  • MKTG 3800 - Entertainment Marketing
  • MKTG 4100 - Marketing Research
  • MKTG 4150 - Consumer Behavior
  • MKTG 4300 - Basic Retailing
  • MKTG 4350 - Retail Management
  • MKTG 4400 - Directed Study
  • MKTG 4476 - Contemporary Global Business Practices
  • MKTG 4490 - Special Topics
  • MKTG 4500 - Internet Marketing and Global Business
  • MKTG 4520 - Social Media Marketing
  • MKTG 4620 - Service Marketing
  • MKTG 4630 - Direct Response Marketing
  • MKTG 4666 - Marketing for Entrepreneurs
  • MKTG 4670 - Promotional Strategy
  • MKTG 4870 - Sports Marketing
  • MKTG 4880 - Hospitality and Tourism Marketing
  • MKTG 4990 - Marketing Management

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