Concentration in Marketing and Professional Sales

Areas of Research Focus

Our faculty have broad research interests that span key areas:

  • Business-to-Business marketing
  • Communication: Advertising and promotion
  • Consumer behavior
  • Consumer privacy
  • Culture
  • Emerging markets
  • Ethics
  • Fashion
  • International marketing
  • Marketing strategy
  • Materialism
  • New product and technology adoption
  • Retailing
  • Sales management
  • Sales performance
  • Sustainability

Faculty use both quantitative and qualitative techniques and have worked on scale development.

Coles DBA Scholars

Alumni /Student Placements

  • East Tennessee State University
  • Embry-Riddle Aeronautical University
  • Fayetteville State University
  • Florida State University
  • Georgia College
  • Michigan State University
  • Middle Tennessee State University
  • Nova Southeastern University
  • Salisbury University
  • Savannah State University
  • Southeastern Louisiana University
  • Stetson University
  • Troy University
  • University of Nebraska, Lincoln
  • University of Southern Mississippi
  • Western Kentucky University

Alumni/Student Publications

  • Harvard Business Review
  • Industrial Marketing Management
  • Journal of Business Research
  • Journal of Marketing Theory and Practice
  • Journal of Personal Selling & Sales Management
  • European Business Review
  • European Journal of Management
  • Journal of Business-to-Business Marketing
  • Marketing Management Journal

Coles PhD Scholars’ Select Publications

  • Journal of Marketing Research
  • Journal of the Academy of Marketing Science 
  • Industrial Marketing Management
  • Journal of Business Ethics
  • Journal of Business Research
  • Journal of Consumer Affairs 
  • Journal of Personal Selling & Sales Management
  • Psychology and Marketing
  • Journal of Business & Industrial Marketing 
  • Journal of Consumer Marketing
  • Journal of Applied Business Research
  • Journal of Social Psychology
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