Beyond the MBA
KENNESAW, Ga. (Jul 23, 2018) — In 2016, a team of professors at Coles College of Business at Kennesaw State University spent months converting a series of classroom-based executive education classes into a digital badge program. The courses would be available online, allowing students to complete them in a matter of weeks, for a fraction of the cost of attending classes on campus, and receive a badge certifying they completed the program.
It was an unusual move for a business school that caters to MBA students, admitted Dan Stotz, executive director of executive education programs at the Georgia-based university.
“We aren’t competing with the MBA program, we are competing with nonconsumption of learning.”
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