In a world of smart phones and connectivity, some of the biggest business ideas come in the form of mobile applications. At the MAD Lab in the Coles College of Business, we create cutting-edge apps, train students and engage with the business community to advance mobile innovations. We’re dedicated to attracting and growing student talent, while providing an incubation lab for research in the information systems field.

Modular = contained and reusable; able to be moved and integrated 

Agile = working iteratively; analyzing, creating, testing, re-analyzing ... etc.

Deployment = implementing solutions into real contexts

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