Symposium on the Economic Impact of the Super Bowl
Organized by the Bagwell Center for the Study of Markets and Economic Opportunity
Friday, 25 January 2019
Kennesaw State University, BB-151
Atlanta’s Mercedes-Benz Stadium was built to serve as the new home for the Atlanta Falcons, as well as to attract premier sports events like the Super Bowl, which the city will host on February 3, 2019. The $700 million in public funding commitments used to build and operate the $1.6 billion state-of-the art stadium were justified by the promise of increased economic impact. After all, football fans from all over the world will travel to Atlanta for the big game, where they will stay in luxury hotels, eat at fine restaurants, and visit the city’s many tourist sites. But economists who have studied the financial impacts of hosting mega-events find the returns are not as rosy as those projected by boosters.
This symposium brings together several leading economists who have studied the economic impact of sports to share their expertise. Held 20 miles north of the stadium just 10 days before kickoff, the speakers will provide the insight needed to understand the true costs and benefits associated with hosting the big game.
Atlanta’s Road to the Super Bowl
Super Bowl or Super (Hyper)Bole? Just how big is the Super Bowl for local economies?
What Does the Super Bowl Mean for Hotels? Evidence from Occupancy Data
The Impact of Mega-Events on Tax Revenues
- Session 1 - 9:05am - 9:55am
Brief introduction by Tim Mathews, Kennesaw State University
Speaker: J.C. Bradbury, Kennesaw State University
Topic: Atlanta’s Road to the Super BowlSpeaker
Speaker: Victor Matheson, College of Holy Cross
Topic: Bowl or Super (Hyper)Bole? Just how big is the Super Bowl for local economies?
Session 2 - 10:10am - 11:00am
Speaker: Lauren Heller and Frank Stephenson, Berry College
Topic: What Does the Super Bowl Mean for Hotels? Evidence from Occupancy Data
Speaker: Craig Depken, University of North Carolina-Charlotte
Topic: The Impact of Mega-Events on Tax Revenues
Session 3 - 11:15am - 12:05pm