Tenacity Leadership

Dr. Gary L. Selden
Director of the Tenacity Center for Account Management and Client Retention, Professor of Marketing 
gselden@kennesaw.edu
470-578-3191 Office
770-380-2580 Cell

  • Dr. Selden is Professor of Marketing and Professional Sales at the Coles College of Business¸ Kennesaw State University. He is Director of the Tenacity Center for Account Management and Client Retention. His teaching responsibilities lie with the Human Side of Enterprises. This includes Marketing¸ Sales¸ Sales Management, Account Management, Organizational Learning¸ Creativity and Innovation, and Team Development.

    Gary came to Kennesaw State after 18 years of marketing, sales management, professional selling, and account management.  Additionally, he has worked with and consulted with many fortune 500 companies.

John Gamble
Executive in Residence, Coles College of Business
Founder, Principal and Managing Director – Tenacity® Inc.

  • John Gamble founded Tenacity in 1986 shortly after serving as Vice President of Marketing for the Healthcare Nutrition Services division of Aramark Corporation, Philadelphia, PA. While at Aramark, John was challenged by a lack of available third party consulting expertise to help service companies stem client attrition and improve relationships with existing clients.

    After leaving Aramark, he founded Tenacity and developed the Clients for Life® client retention process to fill this void. Today, John is widely regarded as one of the nation’s leading authorities on client retention, overseeing Tenacity’s consulting services to companies around the world.

    John is an Executive in Residence at the Coles College of Business, and works directly with the Tenacity Center for Account Management and Client Retention.

     

Steve Wurzbacher
Executive in Residence, Coles College of Business
Principal – Tenacity

  • Steve joined Tenacity in 1994, after serving in senior sales, marketing and development roles at Procter & Gamble and Aramark.

    Steve joined Aramark’s Healthcare Division in 1984 as Vice President, Sales. John joined a few months later. Together, they came to the inevitable conclusion that “You simply can’t sell your way out of a client retention problem.” Their subsequent focus on client retention has saved Tenacity’s clients hundreds of millions of dollars by reducing attrition and creating loyalty.

    Along with direct client engagements, Steve manages key planning and brand development functions for Tenacity and, like John, is an acclaimed speaker.

    Steve is an Executive in Residence at the Coles College of Business, and works directly with the Tenacity Center for Account Management and Client Retention.

 

 

©