Sports Marketing Minor

Sports is a booming industry and you can boost your game by completing a Sports Marketing Minor. Whether you want to work in the big leagues or promote a sports and entertainment venue, this is the program to help you understand the particular dynamics of this industry and its audiences.

The business of sports is a multibillion-dollar industry and marketing has been a prominent force behind the growth. As a result, Sports Marketing is one of the fastest growing career fields in America. The term “sports marketing” includes the administration, coordination, and evaluation of any type of event related to sport. Examples of these activities include local school and community sports, not-for-profit and corporate events, intercollegiate sport programs, amateur or professional sport leagues, licensing, the Super Bowl and global competition such as the Olympic Games.

Course Information

You will take courses in various types of marketing that give you solid leadership skills and the knowledge you need to become a valuable member of your organization.

To read a full list of courses available to you and their descriptions, browse the KSU Undergraduate Catalog.

Read more about the requirements and rules for all Minors here.

Two Year Tentative Course Schedule

Plan ahead! View the Two Year Tentative Course Schedule for the Department of Marketing & Professional Sales here.


Department Faculty

Learn about our professors’ interests and areas of expertise.

Declare a Minor

Let us know if you intend to complete a Minor by using this form.

Contact the Department

Burruss Building 222; 470-578-6060
Email the chair, David Burns.


The Future of Sports

Career paths in Sports Marketing include: Sports Entertainment, Sponsorships, Licensing, Sales, Advertising and Promotion.