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Marketing

Marketing is all about connecting an organization with its audiences. Why do people buy and where? Why didn’t they respond to a promotion or a sales pitch? How does a business engage its many constituencies? If you have a curiosity regarding the answers to these questions or a talent for analysis, a keen eye for trends, or can communicate creatively, you need to major in Marketing.

The one constant in marketing is change. From media shifts to demographic fluctuations, the playing field of marketing is dynamic and influential. With a BBA in Marketing from Coles College of Business, you will be prepared to excel in the marketing profession. A marketing degree expands your options to diverse career possibilities in retailing, advertising, social media and/or marketing management. With choices from consumer to business-to-business, and from corporate to agency marketing, you can find yourself in almost any industry, from financial services to sports marketing. You’ll also have travel opportunities to gain international experience through marketing study abroad tours.


Course Information

In addition to courses in consumer behavior, market research, and international marketing, you’ll also be able to enroll in classes that focus on social media, professional selling, and advertising. There are three potential career paths outlined in the course catalog or you can create your own. To read a full list of courses available to you, and their descriptions, browse the KSU Undergraduate Catalog.

The department has a plan for courses to be offered over a two-year span.


Required Courses

You must meet the requirements in the KSU Undergraduate Catalog for your Catalog Term – your Catalog Term is located in your Owl Express Account. Seek help from an academic advisor if you need help determining your Catalog Term.

To earn your B.B.A. with a Marketing Major, you must complete KSU General Education Requirements, as well as business and marketing courses.

Please select the links below that cover your Catalog Term to view your Advising Checksheets.


General Education Requirements for All Business Students

Fall 2016 and Later (PDF)

Prior to Fall 2016 (PDF)


Major Courses for Marketing

For Fall 2016 and Later (PDF)

For Fall 2015-Summer 2016 (PDF)

For Fall 2014-Summer 2015 (PDF)

For Fall 2011-Summer 2014 (PDF)

For Fall 2008-Summer 2011 (PDF)

For Fall 2006-Summer 2008 (PDF)

If you entered Coles College before Fall 2006, or need more information about degree and graduation requirements, please contact the Business Undergraduate Advising Center in BB 431 at 470-578-6055 to meet with an academic advisor.


Two Year Tentative Course Schedule

Plan ahead! View the Two Year Tentative Course Schedule for the Department of Marketing & Professional Sales here.

Marketing Minor

If you are interested in diversifying your degree by minoring in Marketing, view requirements and course descriptions in the KSU Undergraduate Catalog here.

Professional Sales Minor

If you are interested in diversifying your degree by minoring in Professional Sales, view requirements and course descriptions in the KSU Undergraduate Catalog here.


Sports Marketing Minor

Whether you want to work in the big leagues or promote a sports and entertainment venue, this is the program to help you understand the particular dynamics of this industry and its audiences. Learn more here.


Engagement Marketing Minor

Learn how to take advantage of digital, multi and traditional media to engage with customers by focusing 15 credits in an Engagement Marketing Minor. Learn more here.


Read more about the requirements and rules for 
all Minors here.

Department Faculty

Learn about your professors’ interests and areas of expertise.

Apply to Coles College

Take the first step toward a successful future by applying today.

Contact the Department

Burruss Building 222; 470-578-6060
Email the chair, David Burns.