Academic research is part of school’s mission

The Atlanta Journal-Constitution
Written by Dana Hermanson
Education letters 8/31

John Zmirak seems to assert that virtually all academic research is devoid of value — “After all, the teaching is what you are paying for.” In business education, academic research adds significant value in several ways.

First, some research influences business practice, directly contributing to society. Second, many business professors bring relevant research into the classroom to expose students to business issues and to the scientific method.

Third, performing research enhances professors’ skills and keeps them current in their discipline.

Finally, accreditation bodies and organizations that rate business schools often focus heavily on the quality of research published by the faculty. Accreditation, rankings and reputation contribute to the value of the student’s degree.

In the final analysis, both knowledge creation (research) and knowledge dissemination (teaching) are critical to the mission of the university.

Dana R. Hermanson, Dinos Eminent Scholar Chair of Private Enterprise, Coles College of Business, Kennesaw State University.