Faculty Profile

Dr. Mona Sinha

Dr. Mona Sinha

Assistant Professor
Marketing & Professional Sales
  • PhD in Marketing, Texas A&M University, Mays Business School, College Station, Texas, USA
  • Masters of Management Studies in Marketing, University of Mumbai, India
  • Bachelors of Science, S.N.D.T University, Mumbai, India
msinha1@kennesaw.edu
470-578-2997
Kennesaw Hall #2313

For Additional Research Please Visit: https://works.bepress.com/mona-sinha/
Research Interest
  • Fairness / Social justice
    • Information fairness that impacts consumers’ privacy concerns
    • Pricing fairness
  • Emerging markets
  • Sustainability
  • Qualitative research
Teaching Areas
  • International Marketing
  • Consumer Behavior
  • Marketing Management
Publications
  • Sinha, Mona and Jagdish N. Sheth (Forthcoming 2018), "Growing the Pie in Emerging Markets: Marketing Strategies to Increase the Ratio of Non-Users to Users," Journal of Business Research.
  • Sheth, Jagish, N., Mona Sinha, Reshma Shah (2016), "Breakout Strategies for Emerging Markets: Business Strategies and Tactics for Growth." Pearson Publishing.
  • Sheth, Jagdish N. and Mona Sinha (2015), "B2B Branding in Emerging Markets: A Sustainability Perspective," Industrial Marketing Management, 51 (November), 79-88.
  • Saxena, Rajan, Mona Sinha, and Hufrish Majra (2015), “Self Service Technologies: Building Relationships with Indian Consumers, in Robert M. Morgan, Janet Turner Parish, and George Deitz (Eds.) Handbook of Research in Relationship Marketing, Elgar Publishing.
  • Ashwani Monga, Haipeng Chen, Michael Tsiros, and Mona Srivastava (Sinha) (2012), “How Consumers Forecast: Buyer-Seller Relationship as a Boundary Condition of the Impact Bias,” Marketing Letters, 23, 1 (March), 31-45.
Presentations
  • Summer Marketing Educator's Conference, American Marketing Association (2016), "Stakeholder Orientation and the Triple Bottom Line: Role of Sustainable Innovation and Cross-Sector Alliances."
  • Summer Marketing Educator's Conference: Improving Business Practice Through Marketing Insight, American Marketing Association (2015), "The Consumer Privacy Paradox: Crying Out for Social Justice."
  • Marketing and Public Policy Conference: Creating a Better Tomorrow, American Marketing Association (2014), “Privacy is Dead. Long Live Privacy.”
  • 36th Annual ISMS Marketing Science Conference, American Marketing Association (2014), “Consumer Privacy: A Sheep in Wolf’s Clothing?”
  • World Marketing Congress: Cultural Perspectives in Marketing, Academy of Marketing Science (2012), “Banking in India: Role of Self-Service Technology,” (with Rajan Saxena and Hufrish Majra)
Awards and Honors
  • Awards for outstanding performance at Harvard Business School in 2009 and 2010.
  • Winner of Department of Marketing’s ‘Teaching Excellence Award’, Texas A&M University (2006)
  • Award/Grants - Multiple grants in support of Dissertation Research from the Dean’s Office and The Center of Retailing Studies at Texas A&M University