Faculty Profile

Dr. Richard Marthisen

Dr. Richard Mathisen

Full Professor
Marketing & Professional Sales
  • PhD - Michigan State University
  • MBA - Michigan State University
  • BS - Michigan State University
rmathise@kennesaw.edu
470-578-6344
Burruss Building 250

Research Interest
  • Business to Business Marketing Product Development Marketing Strategy
Publications
  • Marketing Business Incubators and Accelerators: A Profile of Centers in the Southeast United States
  • Online vs. Face-to-Face Learners: An Exploratory Study of Students in Undergraduate Marketing Courses
  • Communiversities: A Unique Outreach Opportunity for Business Schools
  • Online vs. Face-to-Face Learners: An Exploratory Segmentation of the Student Market
  • Effective Sales Training to Enhance Employability in the Sport Industry
Presentations
  • 2014 Association of Marketing Theory and Practice Conference - Communiversities: A Unique Outreach Opportunity for Business Schools
Awards and Honors
  • University Scholars 2013 - Honored by Joseph Vidal as Best Professor - May
  • Georgia Marketing Educator of the Year - April