Faculty Profile

Dr. Deborah Lester

Dr. Deborah Lester

Full Professor
Marketing & Professional Sales
  • PhD - Texas Women's University
  • MS - Florida State University
  • BS - Florida State University
dlester@kennesaw.edu
470-578-6469
Burruss Building 249

Publications
  • Higher Education Paradigm: Digital vs. Face-to-Face
  • Digital Word-of-Mouth and the Gender Inferences
  • A Comparison of Traditional and Online Forms of Word-of-Mouth in Influencing Consumer Purchase Decisions
  • Boardroom in the Classroom: Experiential Learning of Corporate Culture
  • Digital Word-of-Mouth and the Gender Implications
Presentations
  • Atlantic Marketing Association - Higher Education Paradigm: Digital vs Face-to-Face
  • 2014 Atlantic Marketing Association Conference - The Efficacy of the NCSC and Other Collegiate Sales Competitions
  • AMA Annual Conference 2013 - Health Care Services: Marketing to University Students
  • Atlantic Marketing Association - Gender as a Determinant in Online Word-of-Mouth Communication
  • Atlantic Marketing Association - Millennial Online Behavior: Does Gender Matter?
Awards and Honors
  • Coles College of Business Service Award Nomination