Faculty Profile

Joe Hair

Joe Hair

Full Professor
Marketing & Professional Sales
  • PhD - University of Florida, Gainesville
  • MA - University of Florida, Gainesville
  • BA - University of Florida, Gainesville
jhair3@kennesaw.edu
470-578-3280
KSU Center 414

For Additional Research Please Visit: http://works.bepress.com/joe_hair/
Publications
  • Individual psychological ownership: Concepts, evidence, and implications for marketing research
  • Exploring the effect of distinct family firm reputation on consumers’ preferences
  • Developing Business Acumen in Chinese Business School Graduates
  • “The Global Family Business: Challenges and Drivers for Cross Border Growth,” Business Horizons, with Vijay Patel and Torsten Pieper, forthcoming 2012
  • Winning through Synergy in the C-Suite at Vector Marketing Corporation
Presentations
  • Society for Marketing Advances - Structural Equations Marketing
  • 11th IFERA Annual World Family Business Research Conference - Research paper clinic
  • 11th IFERA Annual World Family Business Research Conference - Issues in developing robust models, and techniques to defend them
  • Academy of Marketing Science - PLS-SEM Research Applications
  • Leading and Managing Change from Economic Downturn to Recovery - Data Analytics in a Post-Recession Era: The New Reality
Awards and Honors
  • Vector/Cutco 2011 Outstanding Marketing Educator
  • Coles College Foundation Distinguished Professor
  • Berkman Lifetime Service Award
  • Coles College Foundation Distinguished Professor
  • Aronoff Distinguished Professor Award