Faculty Profile

Dr. William Forrester

Dr. William Forrester Jr.

Full Professor
Marketing & Professional Sales
  • PhD - The University of Tennessee
wforrest@kennesaw.edu
470-578-6330
Burruss Building 224

Publications
  • Effects of Peer Ratings on Supervisor Ratings of Job Performance
  • Attitude Similarity, Personal Identification, and the Desire to Emulate as Determinants of Celebrity Effectiveness: A Test of Source Model Theory