Faculty Profile

Tyra Burton

Professor Tyra Burton

Senior Lecturer
Marketing & Professional Sales
  • Other - Post-Graduate course work - Georgia Institute of Technology
  • Other - Post-graduate course work - University of Limerick
  • MS - Georgia Institute of Technology
  • BBA - Georgia State University
tburto13@kennesaw.edu
470-578-2050
Burruss Building 223

Publications
  • Digital Word-of-Mouth and the Gender Inferences
  • What's New with Tsū
  • Marketing Maven's Fusion with Social Media
  • Differences in Online Maven Behavior: The Gender Gap & Social Media Mavens
  • Social Media Use for Educational Purposes: A Case Study in Advertising
Presentations
  • Gaming Industry Entertainment Marketing
  • Moonlight and Magnolias - Facebook 101: Getting Started with Social Media
  • Publishing Entertainment Marketing
  • Atlantic Marketing Association - Higher Education Paradigm: Digital vs Face-to-Face
  • Romance Writers of America 2014 Conference - An Amateur’s Guide to Twitter: World Domination One Follower at a Time
Awards and Honors
  • CETL SoTL Retreat Participant - The Center for Excellence and Teaching and Learning sponsors a multiple-day retreat for faculty to work on a project related to the Scholarship of Teaching and Learning. - March
  • International Radio and Television Association's Faculty Seminar - One of 30 faculty selected from a national pool to attend the IRTS faculty seminar with industry leaders followed by attendance and workshops at CES. - December
  • Tommy and Beth Holder Award - The Tommy & Beth Holder Award is awarded to deserving faculty seeking to expand the curriculum, contribute to scholarship and professional growth, and benefit future educational purposes at KSU. - August

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