Faculty Profile

David Burns

David Burns

Professor
Chair, Marketing & Professional Sales
Marketing & Professional Sales
  • DBA - Kent State University
  • MBA - Cleveland State University
  • BA - Wright State University
dburns21@kennesaw.edu
470-578-4871
Burruss Building 221

Research Interest
  • Retail Location and Atmospherics
  • Ethics
  • Consumer Culture
  • Higher Education
Teaching Areas
  • Retailing
  • Neuromarketing
  • Leadership
  • Marketing and the Consumer Culture
Publications
  • Burns, David J. “What Comes After Postmodernism? Implications for Marketers,” Journal of Global Scholars of Marketing Science, 25, (1), 59-74, 2015.
  • Burns, David J., Dato-on, Mary Conway, and Manolis, Chris “Shopping Environment Preferences of Hispanic Consumers in the U.S.: Development of a Scale,” International Journal of Retail and Distribution Management, 43 (3), 261-275, 2015.
  • Burns, David J. “Succeeding at New Businesses: A Matrix to Measure Flexibility,” Journal of Business Strategy, 35 (5), 23-30, 2014.
  • Prince, Melvin. Burns, David J. and Manolis, Chris “The Effects of Part-Time MBA Programs on Students: The Relationships between Students and their Employers,” Journal of Education for Business, 89, (6), 300-309, 2014.
  • Manolis, Chris, Burns, David J., Assudani, Rashmi, and Chinta, Ravi “Assessing Experiential Learning Styles: A Methodological Reconstruction and Validation of the Kolb Learning Style Inventory,” Learning and Individual Differences, 23 (February), 44-52, 2013.
Presentations
  • Burns, David, J., Gupta, Pola B., and Buerke, Günter “Consumer Ethics: A Cross-National Study.” Presented at Association of Marketing Theory and Practice, 2015, Savannah GA.
  • Smith, Yvonne, Burns, David J., and Smith, Virgil “Pursuing Power: An Exploration of Three Views of Power and Their Meaning to Integration Research.” Presented at the Christian Business Faculty Association Annual Conference, 2014, Nashville TN.
  • Burns, David J. “Non-Marketing Need Pairing: An Exploration.” Presented at Academy of Business Disciplines Annual Conference, 2014, Fort Myers FL.
  • Burns, David J., Smith, Yvonne, and Starcher, Keith “Adjuncts and Institutional and College Mission: Maintaining Distinctives in an Era of Part-Time Faculty.” Presented at Association of Marketing Theory and Practice, 2014, Hilton Head SC.
  • Burns, David J., Wahlers, Russell, and Perkins, Debra “The Appropriateness of a Consumer Mentality in Business Higher Education.” Presented at Academy of Business Disciplines Annual Conference, 2013, Fort Myers FL.
Awards and Honors
  • Outstanding Reviewer of the Year Award for the Journal for Advancement of Marketing Education, 2013.
  • Best Research Paper Award for: Burns, David J. and Lynn, Monty “Consumer Mentality: A Comparison of Students Attending an Evangelical Protestant University with Those Attending Catholic and Public Institutions.” In Proceedings of the Christian Business Faculty Association Annual Conference, Kevin Hughes, ed. Mt. Vernon OH: Christian Business Faculty Association, 2013.
  • $56,000.00 grant from Lilly Fellows Program in Humanities and the Arts for the proposal “What Does it Mean to be Human in Consumer Culture?”
  • Outstanding Research Award for: Gupta, Pola B., Burns, David J., and Schiferl, Jaime “An Exploration into Student Satisfaction with Internship Experiences in Marketing,” Business Education and Accreditation, 2 (1), 27-37, 2010.
  • Included as a “Highlighted Researcher” in Flynn, Judy Zaccagnini and Irene Foster, Research Methods for the Fashion Industry, New York: Fairchild, 2008.