Faculty Profile

Dr. Aberdeen Borders

Dr. Leila Borders

Professor
Director of Marketing, Promotion and Student Development, Center for Professional Selling
Marketing & Professional Sales
  • PhD - Georgia State University
  • MBA - Georgia State University
  • BBA - University of Georgia
aborder4@kennesaw.edu
470-578-6960
Burruss Building 290

For Additional Research Please Visit: http://works.bepress.com/aberdeen_leila_borders/
Research Interest
  • Sales
Publications
  • Strategically Surviving Bankruptcy during a Global Financial Crisis: The Importance of Understanding Chapter 15
  • Exploring Sales Techniques Through the Minds of Novice and Expert Salespersons
  • Sales Manager Support: Fostering Emotional Health in Salespeople
  • Into the Mind of the Seller: Using Neurophysiological Tools to Understand Sales Techniques
  • Managing Emotions in Personal Selling: Examining the Role of Emotion Regulation Strategy in Salespeople
Presentations
  • 2015 ABR (Academy of Business Research) - Charitable Giving in the Digital Age: Examining the Influence of Persuasive Message Appeals on Donor Conversion Rates in an Online Environment
  • Career Coaches: Helping Business Majors “#TakeFlight”
  • 2014 Atlantic Marketing Association Conference - Career Coaches: Helping Business Majors “#TakeFlight”
  • 2014 Atlantic Marketing Association Conference - The Efficacy of the NCSC and Other Collegiate Sales Competitions
  • 2013 Atlantic Marketing Association Conference - Spreading Good Health: Using Web Analytics to Understand the Diffusion of Health Messaging
Awards and Honors
  • Beta Gamma Sigma Honors

View the Center for Professional Selling website here.