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| One-Day Participation: |
March 23, 2012 |
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| Tuition: |
$249 |
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| Two-Day Certificate: |
March 23-24, 2012 |
| Tuition: |
$495 |
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| Innovation is the key to...
• Sales growth
• Customer retention
• Positioning (brand loyalty)
• Team building (leadership excellence)
• Product bundling
• Logistics
• IT people management
• Quality service
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Innovation is critical to survival. Seismic changes in the global marketplace urgently demand ongoing innovation in existing business models, business strategies, business management, and business leadership.
This two-day seminar course can be taken as a one-day (First day only) or as a two-day certificate program and offered to KSU alumni, Coles alumni and all other professionals.
Program Overview
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The Certificate in the Management of Innovation will provide participants a set of powerful tools for building, managing and leading systemic innovation. AT&T, Cox Communications, Delta Air Lines are some of the companies we have worked with and have successfully embedded innovation into their cultures thus assuring sustained performance. Now you can turn your organization into an innovation powerhouse by learning the most critical innovation skills ensuring that innovation is embedded in your culture.
Who should attend?
The Management of Innovation Seminar is for:
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• All entrepreneurs
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• Managers, supervisors and team leaders with process or departmental responsibilities
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• All professionals responsible for instituting innovation initiatives
in their companies including new product development and
product line extensions
- • Marketing and sales professionals interested in using innovation
as a tool to increase their sales power
- • Human resource, IT professionals and other internal services
professionals interested in providing new and improved services
to their internal constituencies
- • Senior managers of small to medium size companies responsible
for strategic planning and competitive initiatives
- Format and Location:
- This two-day seminar can be taken as a one-day (First day only) or as a two-day certificate program.
- Dr. Selden and Mr. Vardis will be joined by executives from multinational companies who have worked in this field for most of their careers and are willing to share with you their expertise in the field of innovation. You will learn to separate the myth from reality and the tools that you can use immediately or whenever there is a call for the practice of innovation.
- The seminar will be held at the Executive Development Center on the Kennesaw State University campus. The program will begin at 8:30 AM and conclude at 4:30 PM. A continental breakfast and lunch will also be provided.
- For out-of- town participants, special lodging rates have been arranged at conveniently located hotels in the proximity of the event.
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Program Benefits
- • Customized assessment of your company using the Innovation Assessor,
- • Tools of productive thinking
- • Key strategies that lead to managing innovation
- • Understanding obstacles to innovation
- • Introduction to productive thinking and ROI strategies
- • Understanding interpersonal communications
- • Team development and participation
- • Tools in creating a culture of innovation
Learning Experience
This program will help you create a complete innovation pipeline for your organization. Unlike other innovation programs "we walk the talk" and keep revising and continuously refresh our program. We constantly alter processes and tools to always bring you the latest and most efficient techniques so that you triumph in your organization. As a graduate of our program you will always have access to us, and we will share our latest developments and most advanced techniques.
- • You will develop skills and confidence by learning, practicing and applying processes of creative thinking which utilize people's creative power to generate ideas that are useful. These ideas will fit the business model of your organization or changes the business model so that your organization benefits. We call this systemic innovation because it is people-driven, can be found anywhere in the organization, and it is not restricted to technology or other tactical parameters.
- • You will learn how to extract "insights" and get to the "needs" behind a challenge. You will learn ideation tools to go way beyond brainstorming and you will learn how to visualize and prototype ideas in 3-D on the way to application.
- • You will expand your horizons to have global views and learn how to see beyond the "box" that hinders our usual thinking.
Upcoming Program Schedule
Session 1: |
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2 days, Tue-Wed, Oct 11-12, 2011: To Include Night Flights (Optional Night Activities)
All participants will have the opportunity to do the Innovation Assessor, an on-line instrument that measures the innovation culture of their organization. The results will be analyzed for opportunities for improvement and interventions during the program and beyond.
Take away: Knowledge and application of creative thinking tools and how they affect innovation |
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Session 2: |
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2-days, Tue-Wed, Oct 25-26, 2011: To Include Night Flights (Optional Night Activities)
Take away: Improved team communication skills as a manager |
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Session 3: |
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2-days, Tue-Wed, Nov 8-9, 2011: To Include Night Flights (Optional Night Activities)
Take away: Expertise in using tools and skills for Systemic Innovation |
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Session 4: |
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1-day, Wed, Dec 7, 2011: Debrief application and wrap-up
Take away: Plan of action to take Systemic Innovation to your company |
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Faculty
There are over 300 consultants/practitioners available to deliver and consult, led by:
Mr. Harry Vardis, Co-Director of the Center for Business Innovation and Creativity at the Coles College of Business. Harry is a trainer, facilitator and consultant in the field of Innovation and Creativity and is the creator of the PISCESSM process for corporate innovation. He is the author of numerous articles and a recently published book by the title “Potatoes? Not Yet! 33 ways to grow and harvest your best ideas”
As founder of The Creative Focus Institute, client companies served include BellSouth, Scientific Atlanta, Delta Air Lines, Attorney’s Title Insurance Fund, BBDO Atlanta, Mohawk Industries and a host of other corporations.
Dr. Gary Selden, Co-Director of the Center for Business Innovation and Creativity and an Associate Professor of Marketing and Professional Sales at the Coles College of Business. He has over 20 years of marketing, sales and training experience.
Gary has worked for and consulted with fortune 200 companies including Syntex Pharmaceuticals, Shaw Industries, Post Properties, Dupont, Allied Chemical, Mohawk Industries, Worldspan, BellSouth, and Kroger. He has also worked with hundreds of small and emerging enterprises while working as Associate State Director of The University of Georgia’s Small Business Development Center.
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Fees
Program Fee: $3,500
(Price includes a $100 non-refundable application fee)
Payment and Application Options
1. Online by credit cards: Please click the following link: Online Payment
2. Check by Mail or in Person
Click here for the Registration Form in a Word document
Click here for the Registration Form in a PDF document
Please complete an Application Form and make check payable to "Kennesaw State University Research & Services Foundation" –or– "KSURSF."
Mail Form and Check to:
C/O Deborah Chambers
Executive Education Programs
Michael J. Coles College of Business
Kennesaw State University
1000 Chastain Road, Mail Drop #3306
Kennesaw, GA 30144-5591
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or Hand-in Form and Check to
Deborah Chambers
Executive Education Programs
KSU Center (North Entrance)
Executive and Graduate Business Center
Suite 431
3333 Busbee Drive
Kennesaw, GA 30144
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Cancellation Policy: The $100 application fee is nonrefundable. The balance paid is refundable before the second weekend session.
For more information . . . Contact Us
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