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| There is a revolution in marketing based on brain science.
At the core of the revolution is the counter-intuitive fact
that most consumer behavior is the product of unconscious
habits. Marketers are using models and theories from the
1960s to deal with a world communicating at light speed,
where social media, streaming video, and mobile
applications make the idea of prime time seem quaint.
Coles Executive Education Programs has designed a 6-day
certification program to provide marketers and executives
with the tools they need to understand the rapidly changing
world of marketing. The program is facilitated by Dr. Neale
Martin, a nationally renowned scholar, and is based on his
bestselling book: |
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habit: the 95% of behavior marketers ignore
Overview
Topics to be covered include:
- Unconscious consumer behavior: 95% of what your customers buy and use is done unconsciously
- Neuromarketing: what is it, how is it used, when should it be used, and does it require fMRI.
- Biometrics: what is it, how is it used, when should it be used, how reliable is it.
- Ethnography: what is it, how is it used, when should it used, how do you integrate the findings
- Social media: fad, trend or simple reality.
Key Takeaways
- Why Satisfied Customers Are Not Loyal
- How the Economic Crisis and New Technology are Changing Consumer Habits
- When, Why and How to Use Biometrics, Ethnograophy and Neuromarking Tools
- How to Make Your Brand a Habit, Not a Choice
Who Should Attend
Those interested in marketing, market research, product development, product management, sales, advertising, pricing, and distribution. Industries include all companies selling into consumer markets, high technology, software and electronics.
For more information . . . Contact Us
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