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| Date: |
August 26, 2010 |
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| Time: |
8:00 am - 4:00 pm |
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Location:
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Executive Development Center
3333 Busbee Drive, Kennesaw. GA 30144
Coles College of Business at Kennesaw State University |
| Price: |
$195 - includes breakfast, lunch and a signed copy of the book: |
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habit: the 95% of behavior marketers ignore
Overview:
This one day event is a precursor to the certificate program in Unconscious Consumer Behavior and Habit-based Marketing which attempts to integrate ongoing, interdisciplinary research on unconscious consumer behavior to provide information and insights to practitioners. The Coles College of Business is pleased to announce a daylong initiative to provide marketers and executives with the insights and tools they need to understand the rapidly changing world of marketing.
Description/Overview:
This one day event is a precursor to a certificate program in Behavioral Marketing offered by the Center for Unconscious Consumer Behavior and Habit-based Marketing which attempts to integrate ongoing, interdisciplinary research on unconscious consumer behavior to provide information and insights to practitioners.
Key Takeaways:
- Why Satisfied Customers Are Not Loyal?
- How the Economic Crisis and New Technology are Changing Consumer Habits?
- When, Why and How to Use Biometrics, Ethnography, and Neuromarketing Tools?
- How to Make Your Brand a Habit, Not a Choice?
Who should attend:
Those interested in marketing, market research, product development, product management, sales, advertising, pricing, and distribution. Industries include all companies selling into consumer markets, high technology, software and electronics.
Feature Speaker:
Dr. Neale Martin is Resident Scholar at the Department of Management and Entrepreneurship of Kennesaw State University’s Coles College of Business. For the past several years, he has worked on updating the principles of marketing in light of research from cognitive psychology and neuroscience that reveals most of human behavior is the result of unconscious habits.
He is the author of the highly regarded book habit: the 95% of behavior marketers ignore (Financial Times Press) as well as several other books on technology and marketing. He is also the Co-founder and CEO of Sublime Behavior Marketing, a marketing consulting, and education company.
Guest Speakers:
Bob Woodard is vice president, Global Consumer and Customer Insights Campbell's Soup Company. He leads the company’s efforts to develop deep and differentiating consumer insights and convert them into action and, ultimately, business growth. Bob is also: Senior Contributing Editor and Past Co-editor, Journal of Advertising Research; Member Executive committee, Marketing Science Institute; Member of Board of Directors, Association for Consumer Research; and a MRA Professional Researcher Certification-Expert
Dr. Wendy Wood is a Provost Professor of Psychology and Business at University of Southern California. Dr. Wood is a social psychologist, and her research addresses the ways that habits guide behavior-and why they are so difficult to break, as well as evolutionary models of gender differences in behavior.
Doug Rossier is director consumer devices Sprint/Nextel and is responsible for Sprint’s Consumer Marketing device strategy. He has worked at AT&T and Sprint in a variety of roles, Sales Training, Product Management and Product Marketing. Doug gets credit for crafting the marketing requirements
Directions
Executive Development Center
Take I-75 North to exit 271, Chastain Road. Go east on Chastain Road to the traffic light at Busbee Drive, turn right. Proceed to the third drive and turn right. This will be the first entrance to the KSU Center. Drive to the right-hand side of the building and park at the North Entrance. The Executive Development Center - Office of Executive Education Programs, is located in the North Entrance, Suite 431.
Accommodations
There are several hotels in close proximity to the Executive Development Center, 3333 Busbee Drive, Kennesaw GA 30144. Click this link for the Google Search Results.
We also have a special Symposium rate of $79.99 plus tax with the brand new Comfort Suites-Kennesaw which is across the street and in walking distance of the event. The Password is: LEEP
The Comfort Suites has also provided the following list of
Taxi Services that they use:
Victory Taxi-770-572-6254-Joseph
Allstate Limo and Taxi-404-966-9481-Ernest: He had given us a rate of 45.00 to airport
AAA Taxi and Services, LLC-770-926-1600-Michael
Register Here
For more information . . . Contact Us
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