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Department of Marketing & Professional Sales
Research & Teaching Areas
- Marketing
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Internaitional Marketing
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Market Research
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Consumer Behavior
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Advertising
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New Product Introduction
Academic Positions
- Wake Forwest University
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Wingate University
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Kennesaw State University
Professional Experience, Leadership & Service
- Senior level consumer and service products leader with global and diverse background in food, beverage, and lifestyle brands. Intrapreneurially-driven change agent for brands at Coca-Cola, Tyson, Bausch & Lomb, Hanes, USAirways, and Bank of America. Proven track record of creating emotive lifestyle brands in music, beverages, and in portfolio managing multiple brands and categories. Extensive knowledge of brand development, customer, channel and distribution marketing.
- Currently leads the global energy drink portfolio for The Coca-Cola Company in more than 105 countries
- More than 20 years of experience with Coca-Cola, Tyson Foods, US Airways, Bank of America, Hanes with agency and client side experience
- Created, Operated and Sold one of the Top 100 Outdoor Amphitheatres in the county - The AMP
- Published Author of "Me Too" and Executive Film Producer "Nothing but the Beat"
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