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Department of Marketing & Professional Sales
| Burruss Building 412 |
770.423.6087 |
Research & Teaching Areas
- Marketing Strategy
- Research Methods
- Leadership & Corporate Social Responsibility
Recent Consulting
- Siebel Systems
- Price Pfister
- Harlem Globetrotters
Academic Positions
- ASEBUSS, Romania
- Anhalt University, Germany
- Laval University, Canada
- University of West Florida
- Fort Lewis College
- Loyola Marymount University
- Arkansas Tech University
Professional Experience, Leadership & Service
- United Nations PRiME
- World Showcase Atlanta & Governor’s International Business Awards
- Club Corporation of America
- LAX Chamber of Commerce Board of Directors
- American Marketing Association
Representative Publications
Pelton, Lou E., and Sheb L. True (2004), “The Role of Ethics in a Business Education,” in Business Ethics: Perspectives for Corporate Responsibility, Houghton Mifflin Publishing, 1-4.
True, Sheb L., Lou E. Pelton, and David Strutton (2003), “The Lost Frontier in Entrepreneurship: Aggregation, Saturation and Decimation of the Franchising Channel”, The Journal of Marketing Channels, Vol. 11(1), 79-89.
Pelton, Lou E., David Strutton, James H. Barnes, and Sheb L. True (1993), "The Relationship among Referents, Opportunity, Rewards and Punishments on Consumers' Attitudes Toward Recycling: A Structural Equations Approach"’ Journal of Macromarketing, Spring, 60-74.
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