Department of Marketing & Professional Sales

Burruss Building 250	770.423.6344
rmathise@kennesaw.edu

Research & Teaching Areas
- Product Development
- Firm Value
- Marketing Investments

Academic Positions
- University of South Alabama

Professional Experience, Leadership & Service
- Southern Company
- Association of Marketing Theory and Practice
- Journal of Applied Marketing Theory

Representative Publications

Miller, T., Mathisen, R. (2008). Contributions of Advertising Assets and R&D Assets to the Market Value of the Firm. Advances in Accounting, Finance and Economics, 1(1).

Miller, T., Mathisen, R., McAllister, J. P. (2005). The Market-Implied Economic Lives of Advertising Expenses and R&D Expenses. Journal of Accounting and Finance Research, 13(3).

Miller, T., Mathisen, R. (2004). Drivers of the Value of the Firm: Profitability, Growth, and Capital Intensity. Journal of Accounting and Finance Research, 12(6).