Department of Marketing & Professional Sales

Research & Teaching Areas
- Retailing, Retail Management
- Promotional Strategy, Advertising
- Social Media. Purchase Behavior

Recent Consulting
- Simone Property Group, Inc.
- Cousins Property, Inc.
- General Motors Corporation
- Carl Black Automotive Group

Academic Positions
- Mercer University, Department Chair
- University of Tennessee at Martin
- Texas Woman’s University
- Florida State University

Professional Experience, Leadership & Service
- Atlantic Marketing Association, President, Board Member, Program Chair
- American Collegiate Retailing Association, Secretary, Board Member, Program Chair
- Promotional Development: KSU Wellness Center, KSU Athletics, KSU Auxiliary Services, Coles College of Business
- Promotional Events: Simone Property Group, Inc., Cousins Property, Inc., Carl Black Automotive, Ambush Boarding Company
- J.C. Penney Corporation, Robinson’s of Florida

Representative Publications

“Modeling Social Media Use: Bridging the Communication Gap in Higher Education,” with Maria Kalamas and Tyra Mitchell, Journal of Advertising Education, Spring 2009. Vol.13 (No.1).

“Relationship Avoidance: The Advantage of the Internet,” with Andrew Forman and Dolly Loyd, Journal of Business, Industry and Economics. Fall 2005.

“Internet Shopping and Buying Behavior of College Students,” with Andrew Forman and Dolly Loyd, Services Marketing Quarterly 2005. Vol. 27, 3.