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Department of Marketing and Professional Sales
Research & Teaching Areas
- Healthcare consumption
- Consumer decision making
- Research methods
Academic Positions
- Georgia Institute of Technology
- Florida State University
- American University
Professional Experience, Leadership & Service
- Alpha Kappa Psi Faculty Brother
- Association for Consumer Research
- Society for Marketing Advances
Representative Publications
“Transforming Consumer Health,” with Deborah Scammon, Punam Keller, et al., Journal of Public Policy and Marketing, 30 (1), 2011.
Volume editor, “Consumer Behavior: Attitude, Intention, and Choice Behavior,” Legends in Marketing, Vol. 4, Sage Publications, 2011.
"The Cultural Construction of Risk Understandings through Illness Narratives,” with Nancy Wong, Journal of Consumer Research, 34 (February), 2008.
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