Coles Home  
Coles on Facebook   Coles on Twitter   Coles on Linkedin
Faculty 
 

 

Efosa C. Idemudia

Assistant Professor

Efosa Idemudia

Ph.D – Texas Tech University

MS – The University of Texas at El Paso

MBA – The Helsinki School of Economics and Business Administration

 

 
 

Department of Information Systems

Clendenin Building 3020 770.794.7775
eidemud1@kennesaw.edu  

 

Research & Teaching Areas
- Human-computer Interfaces
- Health Informatics and Security
- Adoption of e-commerce technologies
- Data Mining
- Programming (Jave, C++, VB etc.)
- Network Security /Project Management
- DBMS/Data Warehousing/Network/Communications Management
- Artificial Intelligence
- Software testing/programming
- Information Security
- Strategic implications of advance IT/IS

Academic Positions
- Kennesaw State University
- Georgia State University
- Texas Tech University Graduate School
- Middle Georgia College

Representative Publications

Li, K.; Idemudia, E. C.; Lin, Z.; and Yu, Y. “A Framework for Intermediated Online Targeted Advertising with Banner Ranking Mechanism,” Journal of Information Systems and e-Business, 26 June 2010.

Idemudia E. C. and Ferguson, R., “An empirical analysis that forecast a high likelihood of emergency loan need between ages 27 to 41 among graduate students for policy decisions,” International Journal of Education Administration and Policy Studies Vol. 3(7), pp. 112-116, July 2011

Idemudia, E. C. The Extended Advertising Network Model. 16th Americas Conference on Information Systems 2010, Lima, Peru

Idemudia, E., Jin, K., and Lin, Z., “A Nonlinear Programming Model for Optimizing Intermediated Online Targeted Advertising Services.” MSOM, June 18-19, 2007. Beijing.

Idemudia. E. Jin K., Li K.  and Yu, Y. “A Theoretical Approach to Profiling Customers when Implementing Online Targeted Advertising.” Workshop on Artificial Intelligent and Data Mining (WAID INFORM),” 2007. Seattle, Washington.

Idemudia, E. & Lin, Z “The Application of Data Mining and Social Network Theory on Network   Advertising: An Empirical Investigation . Big XII + MIS Research Symposium, Lubbock, Texas.

Li, Kai.; Yu, Yang.; Jin, Kai.; Idemudia, Efosa C., and Lin, Zhangxi. “Theoretical Approach to Implementing Intermediated Online Targeted Advertising.” Web. December 12, 2007. Montreal, Canada.

 

 
  Faculty Directory
     
 
 
 
AACSB Accreditation

© 2012 Kennesaw State University Coles College of Business | All rights reserved.  |  Legal Notices  |  Site Map  |  Search Coles
Coles College of Business | 1000 Chastain Road, BB 255, Kennesaw, GA 30144  |  770-423-6425
Questions? Contact coleswebmaster@kennesaw.edu