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Department of Marketing & Professional Sales
Research Areas
- Research Methods
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Multivariate Data Analysis and Data Mining
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Sales Management
Recent Consulting
- Tourism Division, Government of Sweden
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Tembec Paper Company
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Toyota Motor Company
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ConAgra Foods
Academic Positions
- Louisiana State University
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University of Mississippi
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University of Florida
Professional Experience, Leadership & Service
- 2011 AMS Cutco/Vector Distinguished Marketing Educator Award
- Academy of Marketing Science
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American Marketing Association
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Woman’s Hospital Board of Directors
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U.S. Department of Agriculture
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Invited Global Scholar, numerous universities in Europe and Pan-Pacific region
Representative Publications
Marketing, Southwestern Publishing Co., 10th edition, 2010.
Multivariate Data Analysis, Prentice-Hall, 7th edition, 2010.
Marketing Research, Irwin/McGraw-Hill, 4th edition, 2010.
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