|
Department of Marketing and Professional Sales
Research & Teaching Areas
- Selling and Sales Management
- Global Account Management
- Customer Relationship Management
Recent Consulting
- AT&T
- Georgia Power
- Delta Air Lines
Academic Positions
- University of New Orleans
- Georgia State University
- Clark Atlanta University
Professional Experience, Leadership & Service
- Beta Gamma Sigma
- American Marketing Association
- Society for Marketing Advances
- PhD Project
- Girl Scouts
Representative Publications
“eCRM Marketing Intelligence In A Manufacturing Environment,” with Wesley J. Johnston, Brett Young, and Johnathan Morpurgo, Encyclopedia of Information Science and Technology, V 1-5, 2009.
“Weathering the Storm: A Social Marketing Perspective on Disaster Preparedness and Response with Lessons from Hurricane Katrina,” with Deirdre Guion and Debra Scammon, Journal of Public Policy & Marketing, Spring 2007.
“Customer-Initiated Influence Tactics in Sales and Marketing Activities,” Journal of Business and Industrial Marketing, 21 (6), 2006. |
