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About Tenacity

The Tenacity Center for Account Management and Client Retention, home of the online Account Management Academy, and other customized educational and consultative programs, is a unique source of the best practices in Account Management and Client Retention.  Companies and individuals can learn and embed the principles of the Clients for Life® client retention process and build their capacity to be better account managers in pursuit of 100% client retention.

John Gamble (Tenacity Founder & Principal) and Steve Wurzbacher (Tenacity Principal) serve as the primary instructors and thought leaders at the Center. John and Steve developed the Clients for Life® process over 30+ years of practice.  Other Professors from Coles College with relevant areas of specialization also serve on the Center’s faculty teams and as thought leaders to support the Center’s activities.

The Tenacity Center for Account Management and Client Retention, and the underlying principles of the Clients for Life process, are value-based resources for all companies, but especially for those companies that are dependent on the retention of their key accounts. In particular when, for example, 20% of your clients/accounts provide 80% of your revenue, the Clients for Life® process will help you nurture the relationships with these clients/accounts, and install the account management disciplines that will ensure the continuance of this valuable business.  “If you leave client retention to chance, chances are you will lose the clients you’ve worked so hard to acquire” (John Gamble). Currently, over $23 billion of sales are being protected by the Clients for Life® process.  

Any organization or individual desiring to learn and apply the principles and practices of world-class account management and client relationship management will benefit from the services of The Tenacity Center for Account Management and Client Retention.