Ph.D.–University of Tennessee
M.B.A.–University of Tennessee
B.S.–University of Tennessee

Bill holds the position of Professor in the Department of Marketing and Professional Sales at Kennesaw State University. He received his Ph.D. in Marketing and Statistics from the Stokely School of Business at the University of Tennessee in 1986 where he conducted research on the effectiveness of marketing programs targeting industrial buyers.

Before joining the faculty at Kennesaw State in 1990¸ Bill worked as a member of the Marketing faculty in the School of Commerce at Clemson University. Bill’s research and publishing interests focus on issues of customer choice processes¸ customer satisfaction¸ and customer retention. Bill consults on these issues as well as issues of marketing strategy development¸ marketing program implementation¸ and sales operations management.

Bill’s writings on these and related topics have been published in Journal of the Academy of Marketing Science¸ Journal of Economic Psychology¸ Business Insights¸ Journal of Business and Behavioral Sciences¸ the Journal of Consumer Satisfaction¸ Dissatisfaction and Complaining Behavior¸ and the Journal of Applied Business Research. Bill speaks on these topics throughout the United States and Europe at national and international conferences sponsored by the Academy of Marketing Science¸ the American Marketing Association¸ the European Marketing Association¸ the Association of Consumer Satisfaction¸ Dissatisfaction & Complaining Behavior¸ and the International Association for Research in Economic Psychology.