Ph.D.–Michigan State University
M.B.A.–Michigan State University
B.S.M.E.–Michigan State University

Rick Mathisen is a Professor of Marketing at Kennesaw State University. He received his undergraduate degree in Mechanical Engineering¸ an M.B.A. in Marketing¸ and a Ph.D. in Marketing from Michigan State University.

His primary areas of specialty include Business to Business Marketing¸ Marketing Strategy¸ and Product Development. He is on the editorial board of the Journal of Marketing Theory and Practice.

Dr. Mathisen has published numerous articles on branding and brand value. His recent research is focused in the area of linking marketing activities and expenditures with firm value.