Chet is a career marketer and experienced college teacher who specializes in direct and interactive marketing.

A sought after speaker on direct and interactive marketing trends, his presentation credentials include the national Direct Marketing Association, The Seklemian-Newell Retail Conference, the Customer Relationship Management Conference and many others.  He is the author of The Complete Guide to Direct Marketing (Kaplan, 2006) and numerous trade articles on direct marketing.  He is active in a number of marketing organizations, is past president of the Atlanta Direct Marketing Association and served as legislative liaison for the national Direct Marketing Association.  

Chet maintains a consulting and direct marketing agency in Roswell, GA where his clients have included Oracle Corporation, The Prudential, MCI, Fleet Finance, Sony, Sharp Electronics and many others.  His agency has won over 50 national and regional direct marketing awards.

He has also held teaching positions at Georgia State University, The University of Iowa, and Troy State University.