Associate Professor Borders received her Ph.D. in Marketing from Georgia State University in 2002. She holds an M.B.A. from Georgia State University and B.B.A. (Accounting) from the University of Georgia. Professor Borders joined Kennesaw State University in 2008, and has taught at the University of New Orleans, Georgia State University, Clark Atlanta University, and Innsbruck University in Austria.

Teaching:

Dr. Borders has taught selling, sales management, marketing strategy, marketing management, international marketing, advertising, principles of marketing, and executive education.

Research:

Dr. Borders’ research focuses on selling and sales management, customer relationship management, e-commerce, business-to-business, international, and industrial marketing. She has published in the Journal of Business and Industrial Marketing, Industrial Marketing Management, Journal of Public Policy & Marketing, Journal of Travel & Tourism Marketing, Encyclopedia of Information Technology, Journal of Global Competitiveness, Advances in Competitive Research, and Thexis.

Professional Background:

Professionally, Dr. Borders worked for the Department of Defense as a Defense Contract Auditor and retired from BellSouth Telecommunications as an Information Technology Systems Analyst and Comptrollers Policy Manager. Currently, Dr. Borders is the President of the American Marketing Association (AMA) Relationship Marketing Special Interest Group, an associate researcher for Georgia State University's Center for Business and Industrial Marketing, on the editorial review board for the Journal of Business and Industrial Marketing, and serves as a coach for students in regional and national sales competitions.