Ph.D.–University of TexasM.B.A.–University of TexasB.B.A.–University of TexasArmen Tashchian received his B.B.A. in statistics¸ M.B.A. in electronic data processing and Ph.D. in marketing from the University of Texas at Austin. From 1979 to 1985, he was both a consultant and a professor at Florida State University. Dr. Tashchian has extensive consulting experience in the public and private sector. Some of his clients have included Prudential Realty Group¸ Georgia Public Television¸ Equitable Real Estate Group¸ M&M Mars and BellSouth Corporation.He has authored and co–authored over forty scholarly articles in the areas of research methodology¸ buyer behavior and advertising. His publications have appeared in journals such as: Journal of Marketing¸ Journal of Marketing Research¸ Journal of Academy of Marketing Science¸ and Business and Psychology.