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A new book, "Business Acumen: Insights from the Faculty and Friends of the Coles College of Business," includes 25 articles written by thought leaders that offer valuable perspectives into various aspects of business.

"The Coles College strives to be the most relevant business school in Atlanta. This book represents just one example of how we connect with the business community," Dr. Sheb True, Associate Dean, Coles College of Business and editor of "Business Acumen".

"Business Acumen is a wonderful collection, covering some of the most relevant topics for today's business leaders, including some of my favorites – corporate culture, succeeding in a global economy, the increasing role of the government, and many points of view on leadership," said Mark Ketchum, president and CEO of Newell Rubbermaid.

The book includes the following articles:

• "Implementing Effective Strategic Alliances," by Michael Salvador, director of Executive Education Programs at the Coles College
• "Globalization of Financial Services for the Unbanked and Underbanked," by Gabriel Ramirez, finance professor at the Coles College
• "Trends in Marketing Research: Their Impact on Strategic Leadership," by Joseph Hair, professor of marketing at the Coles College
  
• "Lessons in Leading by Example," by Billy Hayes, CEO of Northside Hospital-Cherokee
• "Too Much Neutrality, Too Little Leadership," by Bobb Barr, former US Congressman and principal at Liberty Strategies, LLC.
• "Entrepreneurship vs. Employment: Take Charge of Your Destiny as a Leader!," by Harsha V. Agadi, chairman and CEO of Friendly Ice Cream Corporation (Friendly's)